My name is carl dackö and yes,
I am the kickass freelance design director and senior art director you've been looking for.

identity design / brand concept development / Visual design / art direction / ux & ui design / packaging design


Belief & thinking

A little bit about myself

I have +15 years of experience working in the world of design an branding. Currently, I freelance for agencies around Europe for bigger digital advertising agencies. In the past I have worked with all types of clients and industries ranging from; beauty, banking, property development, healthcare, sports, music to food and beverages.

I took my BA in Graphic Design at St Martin's London and my MA, Masters in Business Design at the University of Gothenburg. But I really shine when it comes to, Concept development for pitches, identity design, and branding. The output of this more then often results in a fully integrated Advertising Campaign (above and below the line), to Web development, to guerilla, to a brand new Packaging design.

I believe that there are very few things in life that are more beautiful than when function mixes up with creativity, and I get a real kick out of great solutions that work in really tight budgets.

If you add me to your creative team, I can take the design lead on a project or assist a current design team. But the really good thing about me is that I am comfortable being dropped into any project situation, and we can be up-and-running straight away.

Design skillz

Identity design

Branding concept

Art direction

Packaging design

UI / web design

Graphic Design


Brand Positioning

Publishing design

the work

Some examples of projects

resume timeline

A summery of my experience and education

awarded 2012
Albert Ekmans Fond

For artistic hight in visual communication in strategic business thinking

2010 - 2012
MA, Master of Science in Business Design

HDK School of Design and Crafts + School of Business, Economics and Law at the University of Gothenburg.
A project-based course with a strong focus on Business development, design processes, and workshop techniques.

awarded 2006
honorary D&AD global student

2004 - 2006
BA (Honours) Graphic Design

Central St Martins College of Art and Design, London.
A 3-year course with a strong focus on identity design and branding. + exchange The University of Art and Design, Helsinki


Project-by-project basis for bigger international branding and advertising agencies all over Europe. Working on in everything from early concept development to final production and delivery process, within a wide range of industries and brands.

Senior Art Direction and Design freelancer

Working with own clients for Dackoform, in Print and digital. Within Industries clients all over Europe.

2012 - 2014
Design Director

Pocket, Stockholm & Oslo Design and concept development for UI / Web and identity projects.

2010 - 2012
Self-employed & freelance work

2006 - 2010
Senior Brand Designer

Iconic, Berlin & London Senior designer, lead identity designer on concept development in a wide range of industries.

2000 - 2004
Art director

Caramel Communication, Gothenburg

agencies and brands

There is no such thing as a boring client or project, only badly written briefs.